Valentine's Day is tomorrow. It's a holiday that's potentially fraught with tension for couples, so here's a little something to think about.
Data from the Society of American Florists says that on Valentine's Day, men make more than 60 percent of floral purchases. Not a number to sneeze at, but here's the problem: Valentine's Day only comes once a year. And new research suggests guys are missing a golden (and pink and purple and blue and white) opportunity to win long-term points with their significant other.
Women not only like flowers, "they're physically and positively affected by a gift of flowers, and the effects linger on for days," according to research conducted by scientists at Rutgers University. So go ahead, bring her flowers tomorrow, but don't stop there. Make it a habit. Buy flowers any day, every day, on Mondays, Wednesdays or Fridays. Just don't wait until next February 14th before you buy another bloom.
Oh, and should your partner be a gardener, that doesn't mean you can't surprise her with flowers on occasion as well.
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